About One-Click Marketing Campaigns
A 12-month referral campaign that keeps you in front of your past customers all year.
One-Click Marketing Campaigns is a Growth and Premium feature. If you are on Starter it is not part of your plan. You may already have the funnel pages on your site that these campaigns use (your discount and marketing-campaign pages), but the automated campaign engine that drives them all year is a Growth feature. There is a separate article that explains those funnel pages on their own.
What it is
One-Click Marketing Campaigns is a referral campaign system. Your happiest customers are your best source of new work, and most trades never ask them for it. This system does the asking for you. It runs across a full 12 months and reaches out to your past customers on your behalf, encouraging them to refer friends and family and to come back for more work.
It is built around four touch points per past customer per year, spread across the year so you stay in their mind without ever pestering them. You set it going once, and it runs in the background for the next twelve months.
What it does for you
After you have done a great job for someone, that goodwill fades fast if you never get back in touch. This system keeps you in front of them at sensible intervals through the year, pointing them to your campaign and discount pages so they have an easy reason to refer you or book again.
The result is a steady trickle of referral and repeat work from people who already trust you, on top of the new leads coming in from your website and Google. It is the cheapest work you will ever win, because you have already earned it.
A note on the name
We call this a referral campaign because that is exactly what it is: a system for turning your past customers into referrals and repeat jobs. It is not about cold contacts or buying lists. It works because these are people who already know you and rate your work.
What runs automatically and what you do
Once it is set up, the campaign runs automatically across the whole twelve months. The touch points go out on schedule, and your funnel pages handle anyone who responds, without you managing it day to day.
Your part is to keep doing great work and to add your customers so the system has people to reach. New enquiries and referrals that come back land in your BuildMyService App inbox like any other lead, and you reply to them there.
Getting it set up or changed
We set the campaign up and tailor it to your business. If you want to adjust the offer, the timing or the wording, contact support and we will handle it for you.
If you are on Starter and like the sound of this, it is one of the things you get when you upgrade to Growth.