What's included in my plan?

There are three plans, and they build on top of each other. Starter is the main plan and gives you the full foundation. Growth and Premium add AI features on top. Here is a straight comparison so you can see exactly what you have and what an upgrade would add.

Starter: your foundation

Starter is the online equivalent of buying a van and your tools. It includes everything you need to get found, capture leads and build a reputation:

• Your SmartSite: a custom website, built to rank on Google, with a quote form, click-to-call and your live Google reviews on it.
• Speed-to-Lead: every quote form enquiry gets an instant text back that starts a conversation.
• ReviewLoop: one-click Google review collection. On Starter and above, this also includes AI replies to your reviews and auto-posting of your five-star reviews to social media.
• Missed Call Text Back: miss a call and the caller gets an automatic text. This is automation, not an AI conversation.
• The BuildMyService App: your inbox, pipeline and calendar in one place, on mobile and desktop.
• Local SEO and Google Business Profile optimisation, fully managed by us.
• Tracking (Google Analytics, Meta Pixel and Search Console), hosting, SSL and your domain, and ongoing support.

Growth: adds AI that handles leads for you

Growth includes everything in Starter, and adds the AI tools that catch leads when you cannot:

• An AI Chat Assistant and AI Voice Agent on your website that answer questions, qualify visitors and send them to your quote form.
• An AI Receptionist that picks up the calls you miss or that come in out of hours. It is not 24/7, and it does not book jobs into your calendar. It qualifies the caller and texts them your quote-form link. You choose when it kicks in: missed calls only, out of hours only, or both.
• One-Click Marketing Campaigns: a 12-month referral campaign that keeps your past customers warm.
• Custom AI training on your business, and priority support.

Premium: adds a 24/7 receptionist that books direct

Premium includes everything in Growth, and adds the top tier of AI:

• A full 24/7 AI Receptionist that answers every call, day and night, not just the ones you miss.
• A custom voice clone, so the AI sounds like you on the phone.
• Direct calendar booking. This is the only plan where the AI books jobs straight into your calendar. On every other plan, the AI sends leads to your quote form.
• A dedicated account manager and regular strategy calls.

The simple version

Starter gets you found and captures every lead. Growth adds AI that handles those leads when you are busy. Premium turns that AI into a full receptionist that books jobs for you around the clock. If you are not sure which plan you are on, or you want to move up, the article on upgrading your plan walks you through it.